To help 343 with creating beautiful, bespoke Halo merchandise, we set out to create a mid-century, modern design language that could turn vendors into designers. We found some compelling themes, pushed them into a new space, and created a design language system that's all about celebrating the stories and characters of Halo. This system is so versatile, it can appeal to anyone from four-year-olds to forty-year-olds. It's a 'kit of parts' that's flexible enough to remix and shape new, exciting Halo merch. We're taking the Halo genre to the next level - making it a fashionable graphic apparel space.